Zero Hour campaign material

The Zero Hour movement is an environmental campaign that aims to create awareness surrounding the UK's climate crisis and use of emissions. To make a difference, their main message is to gather support pass the 'Climate and Ecology Bill' through Parliament. This project is a collection of proposed campaign deliverables that will be used to spread awareness and implore the UK public to get the bill signed. The slogan 'Stop Pollution Be The Solution' is designed to be short, memorable, and recognisable, and work as an effective slogan for activists. The smoke shaped typography is eye catching and horror esque to create a sense of disgust towards the idea of pollution. Branding was also key to this project with the prominent use of their orange and green brand colouring, large logo (both text and illustration), and brand typeface keep the material recognisable as a Zero Hour campaign.