Chase Atlantic LP packaging redesign

Here is my redesign of Chase Atlantic’s 2017 album. The album contains the vulnerable storytelling of themes such as over-indulgence, pleasure, and self-destruction as the characters fall into the depths of substance abuse. For the redesign, I wanted to encapsulate the raw and emotional storytelling of this album using the visual metaphor of drowning. My designs story follows two main characters becoming further and further apart from each other while the female character drowns in a blissful pink cloud of pleasure, eventually becoming unreachable. The story is expanded upon throughout the various sections of the design from the inside spread to the back cover.

Chase Atlantic album redesign | Outer spread design

Chase Atlantic album redesign | Inner spread design

Brand application | Concert ticket design
Brand application | Concert ticket design
Brand application | Wristband design
Brand application | Wristband design
Brand application | Skateboard design
Brand application | Skateboard design
Brand application | Bucket hat design
Brand application | Bucket hat design

Chase Atlantic album redesign | Digital thumbnail concepts

Font cover experimentations
Font cover experimentations
Back cover experimentations
Back cover experimentations
Inner spread experimentations
Inner spread experimentations
Vinyl sticker experimentations
Vinyl sticker experimentations
Digital ideation idea 1
Digital ideation idea 1
Digital ideation idea 2 | Chosen direction
Digital ideation idea 2 | Chosen direction
Ideation sketches
Box set packaging research
Box set packaging research
Vinyl sleeve packaging research
Vinyl sleeve packaging research
Dual vinyl sleeve packaging research | Chosen direction
Dual vinyl sleeve packaging research | Chosen direction
Floating and drowning themes | Moodboard 1
Floating and drowning themes | Moodboard 1
Raining and storm themes | Moodboard 2
Raining and storm themes | Moodboard 2
Dystopian neon themes | Moodboard 3
Dystopian neon themes | Moodboard 3

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