Cogent Mind Solutions branding

Ben Brown and I worked closely with Eva Feredoes and Dan Jones to create an appropriate and flexible logo with an accompanying set of brand guidelines that outline the major elements of the brand, where to find them, and how to use it. Being a start-up company, Cogent Mind Solution needed to be established with a brand identity – logo and guidelines – to ensure their new brand is communicated correctly to any internal and external designers, developers, and their audience moving forward. For this project, Ben and I received an Examiners' Award for 'excellence in professional practice' and our 'clarity of thinking and disciplined approach to the construction of brand assets.'

Cogent Mind Solutions branding | Logo variations

Cogent Mind Solutions branding | Brand pattern asset

Cogent Mind Solutions branding | Brand colours

Cogent Mind Solutions branding | Brand fonts

Cogent Mind Solutions branding | Brand assets, Brand colours, Brand typeface

Cogent Mind Solutions branding | Brand application examples

Cogent Mind Solutions branding | Logo variation testing

Initial ideations | Synaptic name test

Initial ideations | Synaptic name test

Initial ideations | Neuro Logic name test

Initial ideations | Neuro Logic name test

Initial ideations | Original name

Initial ideations | Original name

Final ideations | Original name

Final ideations | Original name

Logo ideation phase

Examiners' Award received for the project

Blog post written outlining this project (Click here to view blog post)

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