Cogent Mind Solutions branding

Ben Brown and I worked closely with Eva Feredoes and Dan Jones to create an appropriate and flexible logo with an accompanying set of brand guidelines that outline the major elements of the brand, where to find them, and how to use it. Being a start-up company, Cogent Mind Solution needed to be established with a brand identity – logo and guidelines – to ensure their new brand is communicated correctly to any internal and external designers, developers, and their audience moving forward. For this project, Ben and I received an Examiners' Award for 'excellence in professional practice' and our 'clarity of thinking and disciplined approach to the construction of brand assets.'