DraughtBusters rebrand

DraughtBusters is a Reading based organisation that aims to educate the community on the dangers of cold homes and actively keeps low income houses warm in the winter through volunteer help. The main deliverable for this project was an in-depth pitch presentation and document outlining our research and findings, the rebrand its self (new logo, assets, brand colours and typefaces, etc.), a range of mockups that show real world application, and the rules of using the new brand. Meeting with the DraughtBusters team gave us great insight into their vision, mission and values, the challenges they face, and the way their organisation works. All this information allowed us to dive deep into researching their sector, their specific niche, and their stakeholders to truly tailor their rebrand to all of their surface level and underlying needs.

Pitch presentation for DraughtBusters rebrand
Original branding
Original branding
Original Instagram
Original Instagram
Original logo market research
Original logo market research
Original branding market research
Original branding market research
Sector research
Sector research
User journey
User journey
Rebrand reveal
Rebrand reveal
Rebranded colours
Rebranded colours
Rebranded website
Rebranded website
Rebranded Instagram
Rebranded Instagram
Rebranded events
Rebranded events
Vision, Mission, and Values rework
Logo development
Pitch document and brand guidelines
Who are DraughtBusters
Brand Guidelines
Brand application proposals

Ephemera for potential volunteers

Ephemera for in need clients

Window stickers for draught proofed homes

Volunteer uniforms to keep a coherent and trusted appearance 

Re-designed laptop website | Made on Figma

Re-designed laptop website | Made on Figma

Figma prototype | Main frames (Click here to access Figma Prototype)

Figma prototype | Design systems (Click here to access Figma Prototype)

Final printed mockups

Examiners' Award for excellence in a single project

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