DraughtBusters rebrand

DraughtBusters is a Reading based organisation that aims to educate the community on the dangers of cold homes and actively keeps low income houses warm in the winter through volunteer help. The main deliverable for this project was an in-depth pitch presentation and document outlining our research and findings, the rebrand its self (new logo, assets, brand colours and typefaces, etc.), a range of mockups that show real world application, and the rules of using the new brand. Meeting with the DraughtBusters team gave us great insight into their vision, mission and values, the challenges they face, and the way their organisation works. All this information allowed us to dive deep into researching their sector, their specific niche, and their stakeholders to truly tailor their rebrand to all of their surface level and underlying needs.