DraughtBusters rebrand

DraughtBusters is a Reading based organisation that aims to educate the community on the dangers of cold homes and actively keeps low income houses warm in the winter through volunteer help. The main deliverable for this project was an in-depth pitch presentation and document outlining our research and findings, the rebrand its self (new logo, assets, brand colours and typefaces, etc.), a range of mockups that show real world application, and the rules of using the new brand. Meeting with the DraughtBusters team gave us great insight into their vision, mission and values, the challenges they face, and the way their organisation works. All this information allowed us to dive deep into researching their sector, their specific niche, and their stakeholders to truly tailor their rebrand to all of their surface level and underlying needs.

Significant pages from the 'Pitch document'

Vision, Mission, Values

Vision, Mission, Values

What, How, Why

What, How, Why

Target audiences

Target audiences

Main logo

Logo variation

Logo rules

Brand colours

Brand typeface

Illustration assets

Illustration assets

Paw print assets

Paw print assets

Background assets

Background assets

Instagram applications

Instagram applications

Event stand application

Event stand application

Event ephemera with information on becoming a volunteer

Client ephemera with tips for keeping their home warm in the winter

Stickers to put in the corner of draught proofed homes

Volunteer uniforms to keep a coherent and trusted appearance

Re-designed DraughtBuster laptop website

Re-designed DraughtBuster laptop website | Made on Figma

iPhone Figma prototype main frame organisation (Click here to access Figma Prototype)

iPhone Figma prototype design systems (Click here to access Figma Prototype)

Logo ideations | Adobe illustrator

Pitch presentation | Initial branding

Pitch presentation | Initial branding

Pitch presentation | Initial instagram

Pitch presentation | Initial instagram

Pitch presentation | Market research

Pitch presentation | Market research

Pitch presentation | Client views

Pitch presentation | Client views

Pitch presentation | Sector research

Pitch presentation | Sector research

Pitch presentation | User journey 1

Pitch presentation | User journey 1

Pitch presentation | First look

Pitch presentation | First look

Pitch presentation | Brand colours

Pitch presentation | Website application

Pitch presentation | Website application

Pitch presentation | Instagram application

Pitch presentation | Instagram application

Pitch presentation | Event application

Pitch presentation | Event application

First vision, mission, value ideations

First what, how, why ideations

Final printed mockups

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